This project involved creating a cohesive logo family for Sail San Fran, a sailing charter company based in San Francisco. The design captures the spirit of adventure on the Bay, combining nautical imagery with one of the city’s most iconic landmarks, the Golden Gate Bridge.

The primary logo integrates a sailboat gliding across stylized waves with the bridge in the background, paired with a hand-lettered wordmark that adds personality and approachability. The secondary logo simplifies the composition for versatile applications, while the wordmark provides a clean, type-driven option for smaller or text-only uses.

The color palette—deep ocean blue and Golden Gate red—reinforces both the maritime theme and the local identity, ensuring the brand feels both adventurous and distinctly San Franciscan. This logo family was designed to adapt across digital, print, and merchandise, maintaining clarity and impact at every scale.